7 February 2005 (Monday)
super
Ah, Superbowl Sunday. Best commercial of the night by far: FedEx-Kinko's ten-point checklist. It is the one by which all others are to be judged (literally). In fact, we all sat around ticking off things like "attractive female" and "cute animal" during the other commercials. Whoever dreamed up that FE-K spot, and particularly whoever placed it near the start of the game: you are a genius.
This morning I learned that negative reactions caused the NFL/Fox to pull the second airing of the GoDaddy.com commercial. I would have pulled it, too, but not for the same reasons; the cleaned-up version that aired once was terrible compared to the raunchier original. By "terrible" I mean that the shorter version made no sense and destroyed the build-up to pretty much all of the jokes.
You can see a general repository of last night's commercials here and here.
In other news: Go Pats!! (Eat that, Stella!)
